Paint Collection The packaging for the Fraîche paint series was based on Behr’s existing bases. In addition to the packaging for the 3 paint bases, I designed a paint sample, swatch booklet, 9 paint swatches, and a wrap for a paintbrush.
Booklet I designed the colorway based on the Rococo interiors of the churches Birnau, Versailles, and Ottobeuren. From there, I picked and named 9 swatches, creating paint samples.
Bases I chose to use rectangular paint cans because the dielines are simple, they have large surface areas, and they are available in a range of sizes.