Updated & Original Logo The client asked for a caduceus to be entwined in the “i” to further imply the Medicare association.
Mockup Booklet I mocked up this Medicare booklet as one of the slides for the client’s website.
Website I edited the website by carrying the typography and color palette over from the brand identity.
My client requested a brand identity for her local Medicare agent brand. She helps seniors understand their options when it comes to navigating the government healthcare system. The client wanted a clear brand identity that conveyed clarity, trustworthiness, and competence.
I designed a word mark that placed her surname as the main element, indicating the personal nature of her service. Using the anthropomorphic letter “i” in lowercase also helped to imply the humanness of the client’s business. The three squares in the original version represented the steps that the seniors would take with my client’s guidance.
The color palette reflects both the American flag and the medical community with a professional navy and a bright red. I extended this identity into the client’s web presence and print collateral.
© 2020 Visual Tang.