Embed Digital is an audio visual installation company specializing in digital signage. The start-up sells solutions mainly to quick-service restaurants needing a global way to manage their communication needs.
I worked with a small team to market and demo packages to prospects, as well as develop and manage custom digital signage solutions for national and local clients.
Scope
- Administration
- Copywriting
- Motion Graphics
- Illustration
Social Media
I created a series of graphics for social media that would quickly convey the benefits of converting from print signage to digital signage.
Attention + Retention
Moving objects naturally attract attention and make messages more memorable.
Cost + Consistency
Updating digital signage is limitless and global, which is crucial for large franchises relying on reducing overhead and having accurate information.
Space + Focus
Limitless messaging can be cycled on digital signage, saving valuable physical real estate and decluttering the environment.
Time + Fluidity
Digital signage eliminates months of planning, proofing, and distribution of print assets, allowing for rapid changes and experimentation.
Context + Content
Digital signage can change content based on weather, temperature, and time, maximizing the efficiency of available content.
