Fraîche was a personal project exploring color palettes for Behr, an American household paint company. I was inspired by the film Marie Antoinette by Sofia Coppola. The fictional biography contrasted the quiet despair of the privileged protagonist drowning in the banality of royal court life against the gilt backdrop of the Rococo era.

The goal of this project was to produce appealing packaging for a special edition of Behr’s affordable paint selection and introduce a premium curated collection. I created a color palette that would let customers drape their homes in a pleasant fantasy.

  • Branding
  • Packaging Design
  • Copywriting

Brand Identity


Fraîche Full Collection

I created packaging for 3 different base paints, a color sample, a paintbrush, and paint swatches.

Color Palette