I was asked to create a brand identity for a private Medicare insurance agent. She wanted her brand to convey her friendly and positive demeanor, and how she would guide her elderly clients through the complexities of the benefits of Medicare.
I created a brand identity that utilizes a sans-serif font with clean curves to illustrate the professionalism and user-friendliness of the agent’s process. The client wanted a caduceus incorporated to further associate her brand to Medicare.
Ibarra Medicare Options Logo
I illustrated two simple snakes with wings around the “i”. The caduceus combined with the lowercase “i”, which resembles a human, creates a symbol which simply and instantly conveys the professionalism and friendliness of a personalized medical service.
Ibarra Medicare Options Website
I updated the client’s website utilizing the new brand’s color palette and organized the information to be easily accessible to her older client base.