Instacare is a nurse staffing company that matches up nursing professionals with nursing home facilities. The company aims to facilitate and improve the hiring process for admins in elderly care facilities.
I was hired to create an animation to visually explain how the process works. The client wanted the video to be bright, fun, and playful to differentiate itself from other day nurse staffing companies. The client was very specific in what type of animation and color palette they wanted with the video, so it was a challenge to convey what they wanted within their parameters.
- Motion Graphics