Lemonade is a California-based fast-casual restaurant franchise featuring fresh, seasonal plates that can be fully customized. Their cafeteria-style layout allows customers to choose their dishes quickly and maximizes efficiency, but it also increases visual confusion.
I designed these minimalist menus to be as high-contrast and simple as possible for long-distance visibility. When customers are waiting in line, they can determine what they want as soon as possible resulting in high turnover and efficient lines.
Clear and readable signage is necessary in a busy environment. Quickly comprehendible organization systems like colored titles helps customers make decisions quicker.
The incredibly busy atmosphere of the restaurant benefited from the obvious signage and minimal use of animation to draw the eye.