Us is a personal project exploring the economy of charity. It consists of an application inspired by forum-based social media like Reddit. I am very interested in ecology and wildlife conservation, and the eternal problem of getting humans to care about environmental issues.
I created a solution of tying content and contribution, inspired by how streamers on YouTube and Twitch trade their content for donations during charity live streams. My concept was an ongoing crowd-sourced contribution stream that focuses on different charity every month.
The logo was inspired by National Graphic’s “Build a Boma” campaign that fundraised for better designed enclosures for nomadic livestock, which prevents farmer retaliation against lion attacks.
Showing users what exactly their contributions can accomplish gives them a closer connection to the cause and encourages the repetition of giving money.